. >> when you're faced with a diabetes epidemic, a situation in which 2/3 of american adults are overweight or obese, the government has a responsibility to do something about that. >> the standard 20-ounce bottle of soda has about 16 teaspoons of sugar, double the daily recommendation. experts say the problem is its easy to consume too much sugar when it's in liquid. >> ask them to just eat 16- teaspoons of sugar. it's almost impossible, but you can gulp it down in a minute or two and go back for another. >> beveragemakers say they're doing their part noting calories have come down over the past 15 years and the center for consumer freedom which opposes more regulation and gets some funding from the food industry says this latest proposal is overreaching and unnecessary. >> it doesn't take a phd in nutrition to recognize if you drink too much soda pop, you might put on weight, but the same thing is true for all food with calories. they seem to think they should be protecting us from ourselves. it's insulting and ridiculous. >> consumers are divided, too. >> let people drink what they want.